When it comes to perishable goods, nothing lasts forever. With time, harmful bacteria, mold and other unwanted microorganisms begin to grow. Parabens fights off such undesirable growth to keep products fresh and functional longer. But what are parabens?
Parabens are chemical preservatives that are produced synthetically due to high demands. The most common parabens used are methylparaben, propylparaben, butylparaben, and ethylparaben.
Seeing as cosmetic products do not need FDA approval to be sold, the beauty industry has free rein to use synthetics. On average, women use 515 synthetic chemicals a day. Application of multiple products a day raises the total chemical content to a harmful level. Indicators show that over-use of these chemicals can lead to dramatic health issues.
This pressure to extend product shelf-life comes from various directions. Surprisingly, retailers and customers alike want products that last. The benefit of a longer shelf-life is less frequent repurchase and minimized waste. But is fewer restocks worth risking the health of the customers?
At NDC Beauty, we believe in a shorter shelf-life and all natural ingredients. We avoid preservatives, and occasionally moisture as well. Adding moisture increases the likelihood of bacterial growth. Thus, our Superfood face-masks come in powder form. By adding water during application, customers transform their masks into a smooth paste without worry of harmful chemicals or bacteria.
- Persad, M. (2016, March 07). The Average Woman Puts 515 Synthetic Chemicals On Her Body Every Day. Retrieved April 03, 2018, from https://www.huffingtonpost.com/entry/synthetic-chemicals-skincare_us_56d8ad09e4b0000de403d995
- FDA.gov. Ingredients - Parabens in Cosmetics. (n.d.). Retrieved April 03, 2018, from https://www.fda.gov/Cosmetics/ProductsIngredients/Ingredients/ucm128042.htm
(Image via Buck Grooming)